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The general thought is that social media email marketing is at the forefront of effective marketing campaigns . I beg to defer exstensive research reveals that text message marketing is quietly dominating the new age of marketing. In many ways text message marketing and email marketing are very similar. With both forms of marketing you ask your customers to give you their contact information so you may market to them directly. Both also work on the marketing premise that “the money is in the list.”
Building an email and text marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. With a list you market to those customers who want to receive offers from you, have already spent money with you and in most cases are most likely to respond positively to your offers.
The premise that each is built on, building a list and marketing to them, is about as close as text message marketing and email marketing gets. There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and read rates.
Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?
Customers can sign up at anytime to your mobile campaign. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your keyword to the shortcode. With email signups the customer has to be on your website and enter their email address or fill out a form in your business. The ease to build a large list is much quicker with SMS than email.
With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem.
The only benefit that email can claim to hold over text marketing is cost. There are email marketing providers for small businesses that only cost $20 a month. This is for unlimited email blasts. The redemption rates are low, only averaging 5%, but with spending such a low amount you will not be losing money. Refer to the link below for more information on text message marketing .
http://tinyurl.com/44unxur
The general thought is that social media email marketing is at the forefront of effective marketing campaigns . I beg to defer exstensive research reveals that text message marketing is quietly dominating the new age of marketing. In many ways text message marketing and email marketing are very similar. With both forms of marketing you ask your customers to give you their contact information so you may market to them directly. Both also work on the marketing premise that “the money is in the list.”
Building an email and text marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. With a list you market to those customers who want to receive offers from you, have already spent money with you and in most cases are most likely to respond positively to your offers.
The premise that each is built on, building a list and marketing to them, is about as close as text message marketing and email marketing gets. There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and read rates.
Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?
Customers can sign up at anytime to your mobile campaign. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your keyword to the shortcode. With email signups the customer has to be on your website and enter their email address or fill out a form in your business. The ease to build a large list is much quicker with SMS than email.
With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem.
The only benefit that email can claim to hold over text marketing is cost. There are email marketing providers for small businesses that only cost $20 a month. This is for unlimited email blasts. The redemption rates are low, only averaging 5%, but with spending such a low amount you will not be losing money. Refer to the link below for more information on text message marketing .
http://tinyurl.com/44unxur
An excellent article. My own experience leads me to believe that email marketing is (all but) dead! The advent of intelligent mobile phones (and Tablet PCs) has changed the ball game a great deal. I have just published a report on this very topic - sorry, not free as it's a serious money-making guide.
ReplyDeleteThanks for the article. DigiMike
http://digitallonline.com
Text message marketing relies on the usage of short messaging services or SMS to deliver the marketing communication directly in the hands of the consumer. It is brief, focused and well positioned to be read while on the go. It can reach the target audience with ease and at a very low cost. Thanks a lot.
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