Thursday, December 16, 2010

Music & Marketing Spot interview w/ Prspace



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How to increase your business networking relationships?

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Just think if the head of McDonald's didn't do business with Coca-Cola you would just have a burger and some fries. Nike needed Jordan to increase their brand awareness in the urban market .Both transitioned to billions of dollars in earned revenue. These are significant examples of  the importance of business to business cross marketing . In music this is done by having features that allows two different fan bases to come together to support one project. Thus proving that the industry views your art work as just business. I encourage business to business networking . Some people are hesitant to engage in business to business activity this makes their business suffer because  the lack of being open mined only closes your doors. I feel networking with business professionals is the fastest way to grow your small business. If you have any questions or topics you would like me to discuss please feel free to post in comments sections

Wednesday, December 8, 2010

What Makes A Great Artist ?

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I'm a firm believer that to truly be a great artist something must make you standout in a world where plenty of music sounds the same . I think the general public would agree that we find it intriguing when a artist has some sort of mysteriousness about them.  It draws your audience closer when it takes time for them to figure you out . Take Lady Gaga for example she sold millions of records because of her ability to bring something new to the game . Her eccentric style of dressing and bold lyrics change the platform of music . I'm not saying to go out and be something your not but if your like every other artist then you will never be successful musically. There are however one hit wonders  that have a hit but  don't last in the industry . To truly posses greatest it takes longevity also constant quality material . Don't think for one minute these artist are successful by chance it takes a strong dedicated staff to handle the behind the scenes business in order to have them focus on the music . I think a great artist can relate to different demographics based on the feel of the music . Don't take for granted the power of interviews because you can relate to an artist based on their interview . Some artist have great interview skills an capture the audience . This can affect their sales and followers dramatically . Make sure the chemistry is good with the people you work with because this can be a deciding factor in your quest for greatest . Remember always to do what you love and love what you do?